“Making It in Michigan” with the MSU Product Center

by Wendy Achatz

December 12th, 2010 · in Inside Achatz

We recently exhibited at the Making it in Michigan specialty food show, put on each year by the MSU Product Center. The event was held in Lansing at the Lansing Center with roughly 100 specialty food vendors and Michigan small businesses exhibiting.

Matt Birbeck, our Product Center counselor, has been working with us for about 5 years. His group helps new upstart Michigan business get connected with other vendors or government agencies for whatever they need. Over the years, he has helped us with grant writing, job descriptions, the interview process, marketing and packaging. He has also given us many names of fruit growers whenever we’ve been looking for organic fruits.

We were fortunate to have also received a great honor by winning the “Best Barrier Buster” award for entrepreneurial success. We’re glad to provide a great example of how a small business can really make it in Michigan!